Portrait of Lydia, founder and designer at Swallow Design
Portrait of Lydia, founder and designer at Swallow Design

Strategic branding for businesses ready to grow.

Helping small businesses communicate their value through brand identities and websites built through research, conversation and thoughtful design.

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See my work
See my work

Your business has grown. Your brand should too.

Maybe you started with a DIY logo, a template or something that worked when you were getting started. But as your business grows, your brand needs to reflect where you are now, and where you're heading next.

A strong brand isn't just about looking professional. It's about helping the right people understand who you are, what you offer and why they should choose you.

A large, brown arrow with a loop in the middle pointing to the right.
A large, brown arrow with a loop in the middle pointing to the right.

My approach: Simple by design

Good branding isn’t about adding more, it's about understanding what matters, and knowing what can be left out.

It's tempting to want one logo to say everything about your business, but strong brands are built through identities that work as a whole, with each element doing its part.

By understanding your goals, audience and vision, I can focus the design on what your business most needs to communicate.

Services

Open cardboard box with patterned wrapping paper featuring black sewing machines, teal leaves, and black and teal rulers.

Brand Identity
Strategic identity systems for businesses ready to establish, refresh or grow their visual presence.

A desktop computer, a tablet, and a smartphone displaying a website for Animation Studios, with greenery in the background against a plain, light gray wall.

Websites
Thoughtful websites designed to communicate your value clearly and support your next stage of growth.

Business card for Lara's Little Dreamers Pediatric Sleep Specialist, placed on a pink surface with pink flowers around it.

Ongoing Creative Support
Reliable design support to help you maintain consistency and keep your brand moving.

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Selected Projects

A selection of brand identities and design work created to help businesses communicate with clarity and confidence.

Dusty Books | Brand Identity

White Wolf Athletics | Brand Identity

Lara’s Little Dreamers | Brand Identity

St James Church | Brand Identity

Testimonials

  • "Super friendly, professional, efficient and great communication…you got me and my brand!"

    — Laras Little Dreamers

  • "Lydia is a very attentive, detailed and versatile graphic designer. She is great to work with, as she communicates clearly and concisely. The quality of her work is some of the highest I've seen."

    — CreateZim

  • "Working with Lydia was a dream! She was patient with all our requests to create a logo we absolutely love. We needed a fresh look, and Lydia delivered!"

    — Petrichor Publishing

  • "Loved working with Lydia, very timely, prompt and intuitive designer whom I felt really listened to me and was passionate about delivering a product I was happy with. Would definitely recommend her to anyone."

    — Nyasha Michelle Journalist

  • So beautifully and thoughtfully designed! Lydia really understands her client's vision and makes it a reality! We are super happy with our new logo and highly recommend her to anyone wanting to vamp up or create their new business logos.

    — itsdelishsis